What is a personal brand and why you need one.
Knowing your personal brand will allow you to take your business to the next level.
It is the lens in which you can look through to help you with decision making, content creation, networking, having an authentic online presence and more.
A brand isn't just a visual identity - yes, as a creative or freelancer, you have your visuals: logo; headshot; colours and typography on your website; what you wear to auditions; and networking. But your brand is also your values and personality traits, your tone, the content you create. You are a business, and people buy into products, services and people they trust, love and understand.
During this episode, I unpack what a personal brand is and give some tips on how you can work on yours.
Other episodes to listen to which touch on aspects of personal branding:
- Marketing for creatives and freelancers
- Online presence: Making sure the offline and online you match
- The Freelancer's Toolkit
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