UA-167299338-1 1117517095042706 Arts and entertainment PR - The Business of Show Business

Episode 9

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Published on:

27th Oct 2020

PR in the arts with Alex Buchanan

Welcome to episode 9 of season 2 of The Business of Show Business podcast and on today's episode I am joined by PR expert Alex Buchanan.

Alex is a senior publicist at Amanda Malpass PR and has helped countless shows and individuals get the publicity they deserve.

Time stamp:

1:06 Interview starts

3:10 Being on the red carpet  

3:5 What is PR

5:45 You can’t guarantee publicity that’s the thing

7:42 "We tend to pitch out people who are right for specific outlets – we look at every individual"

 9:17 Alex’s journey into the arts  

10:01 "I did want to be a west end star"      

10:16 "I found over time something wasn’t quite right"

10:58 "I started to lose the love of performing"

12:13 Alex's thoughts on taking time away from the arts

12:28 Do what you love

13:39 The transitional value of our skills

15:06 "You always have to look presentable as you have no idea who is walking around the building wanting to cast you" 

16:06 Skill development

16:16 "You might not know you have a talent until you explore it"

17:02 what advice would you like your younger self to know

18:40 Networking and it’s importance

19:13 "Knowing when to speak and when to absorb"

21: 36 Typical Day in PR

27:00 How to get into PR

27:13 How to make yourself stand out when looking for a job in PR

30:09 The importance of having a website

33:50 Is it a little Devi Wears Prada?

37: 30 Who or what inspires Alex ?

40: 32 Quotes Alex loves  

https://www.amandamalpass.com/

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About the Podcast

The Business of Show Business
Unpacking the skills needed for the entertainment and creative industries and celebrating those already in them
A podcast to help unpack the skills needed for the entertainment and creative industries and celebrate those already in them.

A series of solo shows and interviews to help creatives with the business of show business.

Learn how to market yourself as a creative and how to boss your social media and online presence.

Great for actors, dancers, singers, producers, writers and those in the creative industries.

About your host

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Jamie Body

Jamie Body comes from a performance background having worked in TV, Film, and Theatre for 13 years. Since then Jamie has gone on to be a published entertainment journalist, worked in entertainment marketing for some of the leading shows in the West End and has covered some of the biggest events in the entertainment calendar.

Jamie gives you a 360 look at the entertainment industry with insider knowledge and expertise.