UA-167299338-1 1117517095042706 From Playing Fortnite to Centre Stage: West End Star Jacob Fowler on Into the Woods, Heathers & the Business of Performing - The Business of Show Business

Episode 9

full
Published on:

15th Apr 2026

From Playing Fortnite to Centre Stage: West End Star Jacob Fowler on Into the Woods, Heathers & the Business of Performing

What's it really like to perform eight shows a week in a musical — or to be on standby, one minute playing Fortnite, the next going on at the Bridge Theatre?

This week, Jamie Body is joined by West End performer Jacob Fowler — known for his iconic run as JD in Heathers the Musical, the UK Tour of The Addams Family, and currently appearing in Into the Woods at the Bridge Theatre, one of the most-nominated Olivier shows of the year.

In this episode, we cover:

🎭 What life as a standby is REALLY like (including a mid-show emergency at the Bridge)

🎤 How Jacob went from messaging Paul Taylor Mills on Instagram to playing JD over 350 times

🌳 The audition for Into the Woods — singing in a church pew with the director and creative team

📺 Winning Little Mix: The Search and supporting Little Mix on their arena tour (including three nights at the O2)

💼 Co-owning a Theatre Train franchise, running solo workshop tours of 15 cities in two weeks, and why every performer should think like a business owner

📱 Jacob's honest take on social media, networking, and shooting your shot with casting directors Whether you're a musical theatre fan, a performer navigating the industry, or just obsessed with all things West End — this one's for you.

🎙️ The Business of Show Business is hosted by Jamie Body. Subscribe for new episodes and don't forget to follow on social media #IntoTheWoods #HeathersMusical #WestEnd #MusicalTheatre #BusinessOfShowBusiness

Show artwork for The Business of Show Business

About the Podcast

The Business of Show Business
Unpacking the skills, stories, and side hustles behind the entertainment and creative industries.
A podcast to help unpack the skills, stories, and side hustles behind the entertainment and creative industries.

So if you're ready to thrive, not just survive, in the showbiz and arts & culture sectors, you're in the right place.

A series of solo shows and interviews to help creatives with the business of show business.

Learn how to market yourself as a creative and how to boss your social media and online presence.

Great for actors, dancers, singers, producers, writers and those in the creative industries.

About your host

Profile picture for Jamie Body

Jamie Body

Jamie Body comes from a performance background having worked in TV, Film, and Theatre for 13 years. Since then Jamie has gone on to be a published entertainment journalist, worked in entertainment marketing for some of the leading shows in the West End and has covered some of the biggest events in the entertainment calendar.

Jamie gives you a 360 look at the entertainment industry with insider knowledge and expertise.